Executive profile.
I am a teacher, institution builder and management-education leader. My work over more than two decades has connected educational purpose with institutional transformation.
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My leadership journey spans SPJIMR Mumbai, MICA Ahmedabad, IMT Ghaziabad, JAGSoM and Vijaybhoomi University. Across these institutions I have led curriculum renewal, internationalisation, accreditation, industry integration, learner-success initiatives and new institutional models. I was the Founding Vice Chancellor of Vijaybhoomi University, where I pioneered a liberal-professional curriculum framework.
As Director of IMT Ghaziabad I am advancing the institution's positioning as "A Professional School Contributing to the Knowledge Economy", with emphasis on role-competency based education, technology and AI readiness, internationalisation, research impact, responsible management and alumni engagement.
My external engagement includes service on AACSB's Initial Accreditation Committee, as an AACSB mentor and Peer Review Team member, on the International Advisory Board of KEDGE Business School, and as a Founding Member of the EFMD India Business Council. I have contributed at forums of AACSB, EFMD, GMAC, Times Higher Education and PRME.
Positions held.
- 2025 to present DirectorIMT Ghaziabad
- May 2018 to Dec 2024 DirectorJagdish Sheth School of Management, Bengaluru
- Dec 2019 to Oct 2024 Vice ChancellorVijaybhoomi University, Karjat
On deputation. Founding Vice Chancellor.
- Mar 2016 to May 2018 DirectorIMT Ghaziabad
- May 2015 to Mar 2016 DeanMICA, Ahmedabad
- Jun 2007 to May 2015 Deputy Director, Professor, Associate Professor, Assistant ProfessorSPJIMR, Mumbai
Deputy Director from 2012; Professor 2011 to 2015; Associate Professor 2008 to 2011; Assistant Professor 2007 to 2008.
- 1999 to 2007 Faculty MemberICFAI Business School, Hyderabad
Boards and councils.
- International Advisory Board Member, KEDGE Business School
- Member, Initial Accreditation Committee (IAC), AACSB
- Founding Member, EFMD India Business Council
- Independent Director, DSJKL (Dalal Street Journal), Listed Company on BSE
Recognition.
Research and cases.
- 2026Case study
Meister, D., Chattopadhyay, A., Chakraborty, K., & Puri, S. (2026). Teamoure Iced Tea: The Expansion Conundrum. Ivey ID: W49005. London, Canada: Ivey Publishing.
- 2022Book chapter
Chattopadhyay, A., Kupe, T., Schatzer, N. F., & Mogaji, E. (2022). Fireside chat with three vice chancellors from three continents: Re-imagining higher education in emerging economies. In Reimagining Educational Futures in Developing Countries: Lessons from Global Health Crises (pp. 85-96). Cham: Springer International Publishing.
- 2021Book chapter
Chattopadhyay, A., & Hommel, U. (2021). De-institutionalization of management education in the post-pandemic world: East-West perspectives. The New Normal: Challenges of Managing Business, Social and Ecological Systems in the Post COVID 19 Era.
- 2018Journal article
Dholakia N, Dholakia R. R and Chattopadhyay A (2018): Indigenous Marketing Practices and Theories in Emerging Economies: Consumer Behaviour and Retail Transformations in India”, Journal of Business Research, Elsevier, vol. 86(C), pages 406-415
- 2014Book chapter
Dholakia N, Chattopadhyay A and Dholakia R. R(2014): “Good Luck Stores - India's Small Stores Adapt to Modern Retail Competition” in A policy and strategy perspective, Routledge Studies in International Business and the World Economy, by Malobi Mukherjee (ed), Richard Cuthbertson (ed), Elizabeth Howard (ed), ISBN-10: 0415730872
- 2013Trade publication
Chattopadhyay A and Dholakia N and Dholakia R. R (2013): ‘Coexistence of Tradition & Modernity’, India Retail Report, 2013
- 2012Journal article
Dholakia N, Dholakia R. R and Chattopadhyay A (2012): India’s Emerging Retail Systems: Coexistence of Tradition and Modernity”, Journal of Macro Marketing, Vol .32, 2012
- 2012Journal article
Baron M L, Dholakia N and Dholakia R. R and Chattopadhyay A (2012): “Multinational Retailing in Asia: Understanding Resistance, Risks, Rewards”, Productivity, Vol. 53, No. 2
- 2011Conference paper
Chattopadhyay A and Dholakia N and Dholakia R. R (2011): “Standing up to Goliaths: How Small Traditional Stores Influence Brand Choices in India” in proceedings of 10th International Conference Marketing Trends held at Paris January 2011, 20th -22nd co-organized by ESCP, Europe and Universita CaFoscari Venezia
- 2010Conference paper
Chattopadhyay A and Dholakia N (2010): “Challenge of Retail Transformations in Emerging Markets” in proceedings of 11th International Conference on Markets and Development co-organized by International Society of Market and Development (ISMD) and National Economic University, Hanoi, Vietnam
- 2010Conference paper
Dholakia R. R, Chattopadhyay A and Dholakia N (2010): “Role Of Advertising, POP and Sales Person Efforts in Transitional Retail Markets” in proceedings of 11th International Conference on Markets and Development co-organized by International Society of Market and Development (ISMD) and National Economic University, Hanoi, Vietnam
- 2009Conference paper
Dholakia R. R, Dholakia N, Chattopadhyay A and Cabusas J. J (2009): “Asia’s Emerging Retail Systems Coexistence of Tradition and Modernity” presented at The 34th Annual Meeting of the Macromarketing Society organized by the University of Agder, Kristiansand, Norway
- 2009Conference paper
Chattopadhyay A and Sengupta K (2009): “Segmenting Customers for Effective CRM: A Data Mining approach using Billing and Loyalty Card Data of a leading Retail Chain of Kolkata, India”, in proceedings of 3rd IIMA Conference on Marketing Paradigms for Emerging Economies
- 2009Book chapter
Chattopadhyay A and Sengupta K (2009): “Small Business and Importance of Appropriate Marketing Strategies”, in Entrepreneurship Development & Small Business, Banerjee B (ed) and Chakraborty T (ed), UGC-DSA, Dept. of Commerce, University of Calcutta
- 2008Conference paper
Chakraborty S, Sengupta K and Chattopadhyay A (2008): “Determinants of Customer Satisfaction of Mobile Phone Service Providers in Evolving Markets – Case of Kolkata, India” in proceedings of IIMK International Conference on Statistics and its Applications in Management
- 2007Conference paper
Chattopadhyay A and Sengupta K (2007): “Factors influencing e-market places for SME buyers in B2B environment – Case of Indian Steel Market” in proceedings of 8th International research conference on quality, innovation and knowledge management co- organized by Monash University, IIT Delhi, IMT
- 2007Book chapter
Chattopadhyay A (2007): “Successful Bakery Retailing – Case of Monginis in Kolkata” in Fast Food Retailing – Emerging Trends, K. Lahiri (ed.), IUP, ISBN: 81-314-0540-0
- 2007Book chapter
Chattopadhyay A (2007): “Small Business Success – Case of Sugar & Spice in Kolkata” in Small Scale Industries – Performance and Challenges, K. Lahiri (ed.), IUP, ISBN: 81-314-0607-5
- 2007Book chapter
Chattopadhyay A (2007): “Marketing Challenges for Small Businesses” in Small Scale Industries – Performance and Challenges, K. Lahiri (ed.), IUP, ISBN: 81-314-0607-5
- 2006Journal article
Sengupta K and Chattopadhyay A (2006): “Importance of Appropriate Marketing Strategies for Small Business Sustainability - Case of Bakery Chains of Kolkata, India”, Asia Pacific Journal of Marketing and Logistics, Vol.18, Issue 4
- 2006Journal article
Chattopadhyay A and Sengupta K (2006): “A study of the perception of mall shoppers in the city of Kolkata, India”, ICFAI Journal of Consumer Behavior, Vol. 1, Issue 3
- 2006Conference paper
Chattopadhyay A and Sengupta K (2006): “User perception of the retail loyalty programs in the city of Kolkata, India” in proceedings of 4th AIMS International Conference of Management at IIMI
- 2006Conference paper
Chattopadhyay A and Sengupta K (2006): “Shopper Perceptions in the face of global competition: Case of Shopping Centers of Kolkata, India” in proceedings of IIMK Conference on Global Competitiveness
- 2005Conference paper
Chattopadhyay A and Sengupta K (2005): “Factors Leading to Brand Sales – Tracking the Consumers of the Bakery Chains of Kolkata” in proceedings of 1st IIMA Conference on Marketing Paradigms for Emerging Economies
- 2005Conference paper
Chattopadhyay A and Choudhuri A (2005): “An Analysis of Twin Case Studies on Creation of Brand Equity and A Brand Rating Endeavor for Small Scale Entrepreneurs: In Search of a Method in Madness” in proceedings of 1st IIMA Conference on Marketing Paradigms for Emerging Economies
- 2005Trade publication
Chattopadhyay A and Sengupta K (2005): “Investigating Consumer Attitudes” in The SPSS Analyst
- 2003Journal article
Chattopadhyay A (2003): “Role of Marketing strategies in the success of Small Businesses”, ICFAI Journal of Marketing Management, Vol. 2, Issue 2
- 2003Conference paper
Chattopadhyay A and Choudhuri A (2003): “Tomorrows Retail Bank-An Indian Perspective” in proceedings of 30th World Marketing Congress, New Delhi
- 2003Conference paper
Chattopadhyay A and Choudhuri A (2003): “Leveraging the projected future earnings from a brand as a source of finance for a start-up small scale enterprise” in proceedings of 3rd IEF Conférence on Entrepreneurial Innovation, IIMB
Teaching and executive education.
Courses
- Marketing ManagementThe core course in marketing
- Retail Shopper MarketingThis is a unique course developed as an outcome of my consulting and research assignments
- Strategic MarketingThis course provides the linkage of marketing strategy with organizational structure
- Brand ManagementProvides a practical approach to branding using established frameworks
Executive education
- Developed and conducted training programs for organizations like BPCL, Cummins, GEC Alsthom, Indian Hotels, Mahindra & Mahindra, Novartis, RINL, SBI, Tata Motors, Tata Chemicals, Tata Tea, Tata Metaliks, Vodafone, Welspun and Siemens to name a few.
- Developed and conducted series of training programs for senior officers in the area of bank marketing, market survey, selling techniques and CRM at Central Bank Officers Training College and Allahabad Bank Officers Training College
Before and beside academia.
Eight years in hospitality and food retailing, including seven as an entrepreneur, before I entered academia.
- 1991 to 1992Food and Beverage in-chargeHotel Dynasty, Guwahati (four-star)
- 1992 to 1999Promoter and entrepreneurNutrishell, a start-up bakery retail chain in Kolkata and the first to open franchised shops in the city; sold at an eight-digit rupee annual turnover
Selected consulting
- Johnson & Johnson Asia Pacific
- Usha Communications
- Spencer’s Retail
- Switz Foods / Monginis
- Mister Baker, Dubai
- Pantaloon Retail
- CARE
- Cognizant
- Bhutan Board Products
What each assignment was
- Johnson & Johnson Asia Pacific – Shopper-marketing research and model development for general-trade retail, covering India and Southeast Asia, with related work extending to Latin American markets including Brazil and Argentina.
- Usha Communications – Feasibility assessment for an information-technology training initiative.
- Spencer’s Retail – Feasibility and market-related assignment in organised retail.
- Switz Foods / Monginis – Branding and marketing-related advisory work in bakery retailing.
- Mister Baker, Dubai – Feasibility assessment for bakery retailing.
- Pantaloon Retail – Customer segmentation work using retail/customer data.
- CARE – Turnaround-strategy related work for public-sector steel units.
- Cognizant – Work relating to the retail interface in banking.
- Bhutan Board Products – Marketing-strategy assignment.
Education.
- PhD in Business Administration from Aligarh Muslim University (2007)
- PGDBM, Indian Institute of Social Welfare & Business Management, Kolkata (1995)
- DHM, National Council of Hotel Management, New Delhi (1991)
- Completed the ‘Colloquium on Participant- Centred Learning’ at Harvard Business School (2008).